In the project, I worked as project manager and researcher.
MoMA's MOOCs offer online modern art education to global learners through Coursera. Despite its strengths, challenges like high dropout rates, lack of engagement, and accessibility gaps prevent optimal learning outcomes. This client case study outlines how user research and strategic design solutions can enhance the MoMA MOOC experience.
The primary goal of this project was to help MoMA explore new platforms to enhance their MOOCs and provide actionable solutions that align with their mission to democratize art education. By conducting in-depth research and analysis.
To evaluate MOOCs from MoMA staff perspective, uncovering platform limitations, workflow challenges, and opportunities to enhance content delivery and business impact.
To bridge data and design, I contributed to persona development by connecting user pain points with actionable solutions:
After identifying key user and stakeholder needs, and areas for improvement allowing us and MoMA to prioritize features into two tiers based on importance and impact.To further refine these priorities, we conducted two competitive analyses: one with platforms similar to Coursera (such as edX) and another with non-similar platforms. Each platform was evaluated based on features like accessibility, engagement tools, and content delivery. The findings were visualized in a comparative table for a clear overview.
This analysis supports [MoMA’s goals] to expand its global reach, improve content engagement, and explore new platforms beyond Coursera’s model.Given the many factors to consider, we refined our analysis by focusing on two key indicators: Business Value and Content Engagement.
Among similar platforms, edX emerged as the top choice, aligning with MoMA’s goals for audience reach and visibility. For non-similar platforms, Skillshare stood out due to its innovative content delivery and engagement features.After we refined and decided the recommended platforms, we developed the design strategies to elaborate their feature evaluations and migration plans.
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